A great tool to evaluate websites
We are using the Similarweb data in pitching a new client. Similarweb data gives us the insights and the problems statement of the brand …
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What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
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Popular Features
- Competitive analysis (10)8.181%
- Competitor Research (12)7.676%
- Keyword analysis (11)7.171%
- SERP ranking tracking (8)6.767%
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- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providi...
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool cou...
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What is Similarweb?
The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.
The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.
To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.
Similarweb Competitors
Similarweb Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
Reviewers rate Competitive analysis highest, with a score of 8.1.
The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
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SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-25 of 39)Companies can't remove reviews or game the system. Here's why
February 06, 2024
A great tool to evaluate websites
We are using the Similarweb data in pitching a new client. Similarweb data gives us the insights and the problems statement of the brand which can help us to drive the strategy of the brand and pitch by highlighting the problem statement and how we are solving their problems.Apart from this we are using the Similarweb for our current client to do the competition analysis:1. It provides current presence of brand with comparison of the other brand.2. Channel wise data help us in in which part our client is underperforming and competitors are ahead from us.3. Concrete segment wise data. 4. How much competitors are spending in Search and Display 5. What are the creatives and ad copies competitors are using?
- Take Advantage of Real Traffic Insights.
- Uncover Top Keyword Trends
- Content Gap Analysis
- Market Share
- Unique Visitors
- The biggest disadvantage of Similarweb Pro is the limited amount of data it can show. It only shows the basic information about a website such as how many pages it has, how many visitors it receives, how many emails it sends, and how many ad views it has. This can be a limiting factor if you want to do advanced
- Doesn't work well for website that has small traffic volumes. It can suggest very odd competitors to benchmark.
- The data, particularly in terms of page view and session volume, is usually not even directionally accurate.
October 18, 2023
Good business tool for marketing purpose
We're using Similarweb to evaluate the size and category of potential affiliate partners. It offers good information which we need to decide if we would like to onboard the partner websites. It also helps exploring new potential partners in different geography and categories.
- Provide monthly visits per website
- Provide top ranking websites in each geo
- Provide similar website information as potential partnership opportunities
- Restricted to only 1 country for our membership
- Not up-to-date creative library from advertisers
- Limited weekly usage
October 13, 2023
Similarweb is like having a crystal ball for the digital world
I've been a digital media professional for over a decade, and Similarweb has been an absolute game-changer for me and my team. It's not just a tool; it's our secret weapon for staying ahead in the online media industry.
- Competitor analysis. We can easily spy on our rivals and understand where their traffic is coming from, which keywords are driving their organic search traffic, and even get a glimpse of their advertising strategies. This information is pure gold, allowing us to fine-tune our own strategies and steal some of their thunder.
- Audience analysis. We need to know who our target audience is, where they hang out online, and what content they engage with the most. Similarweb's audience insights give us a comprehensive view of our audience's online behavior, helping us tailor our content and marketing efforts to reach them more effectively.
- Accuracy of Data: Similarweb's data is quite reliable, but it's not always 100% accurate. There can be discrepancies in traffic estimations and keyword rankings. Improving the accuracy of these metrics would be beneficial, especially for businesses that heavily rely on precise data for decision-making.
- Mobile App Data: Mobile apps play a significant role in online media, and having more comprehensive data on app traffic and usage would be a valuable addition. Currently, Similarweb focuses primarily on websites, and expanding its capabilities in the mobile app space would make it even more relevant.
- Enhanced Demographic Data: While Similarweb offers audience insights, more granular demographic data would be helpful. Understanding the age, gender, and interests of website visitors with greater accuracy would assist marketers in crafting more targeted campaigns.
- Real-Time Data: Similarweb provides historical data and trends, but real-time data is limited. In today's fast-paced digital landscape, having access to up-to-the-minute information is critical for making quick decisions and responding to changes in the market. Adding real-time data would be a major improvement.
- Integration with Other Tools: Many digital media professionals use a variety of tools for analytics, marketing, and advertising. Enhancing Similarweb's integration capabilities with other popular tools and platforms would streamline workflows and make it easier to incorporate Similarweb data into existing processes.
July 27, 2023
My experience prospecting leads
I use similarweb in order to prospect new sellers VS the revenue data and interactions of their customers on their web pages, Problem that we identified at the beginning is how to find a data of visits, since at the moment of prospecting clients I must be organized and prospect what is useful for the company with SimilarWeb this scope is successfully achieved.
- real data
- data easy to understand
- comparative data between sellers
- Recomendation tips for search in the web
- Data of processing methods in the ecomerce web
- Visual in the front maybe is confussing when we need to choose the country that we need to search
June 30, 2023
Very powerful tool for preliminary PE diligence
As an investment professional, I use Similarweb PRO in for two main purposes: (i) to conduct diligence on companies and industries we're considering investing in; (ii) to help gain insights on and solve business problems for the companies we already own. The product is very helpful for assessing industry trends in real-time (e.g., reduced web traffic across companies in an industry showing there may be top-line softness) and competitive differentiation (e.g., one company has a much lower bounce rate or much higher organic search than it's competitors). It is also helpful for quickly understanding a company's consumer demographics from an outside-in perspective without spending money to conduct a survey yet.
- Allows you to gain a quick understanding of a company or industry's customer demographics from an outside-in perspective without spending money to conduct a survey.
- Help you form a thesis about how an industry or company may be performing by extrapolating traffic volume.
- Quickly assess if a company is spending meaningful dollars on paid search or if there's a brand differentiation driving organic search.
- Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
- You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
May 08, 2023
Similar Web a great tool finding Affiliates
As an Affiliate Manager, SimilarWeb PRO is an indispensable tool in my arsenal for recruiting new publishers and keeping tabs on my competitors in the affiliate space. The product's comprehensive analytics features allow me to gain critical insights into the online activities of potential publishers, enabling me to identify the most promising candidates for partnership. We like to watch trends and see who new is in the space.
- Provide detail insights into websites traffic and demographics
- Help you find similar sites
- See main traffics sources driving visitors to sites
- Small sites with not much traffic won't show up
- I would love a way to see more referral type sites or linking sites
May 08, 2023
Nice and Accurate Tool
It is one of the best tools for doing competitive analysis. Also helps us to find the key gaps for improving organic traffic.
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
- Keyword Gap Analysis
- Website score
- Competitive Analysis
- SEM
- Content Tree Maps
May 05, 2023
Similarweb PRO review
When my team is negotiating a media deal we must understand the partner's website behavior. <br>We use Similarweb to check traffic trends, volumes of websites, bounce rate, mobile desktop %, and geographic splits.
- Provides great data about websites
- Provides great competitor landscape
- Supports optimization of media deals
- Some times data is not 100% accurate
I've brought Similarweb into the last thre companies I've worked for. at Options Medical Weight Loss we're currently using Similarweb for competitive intelligence in order to grow our paid search campaigns and affiliate program.
- Keyword discovery for paid and organic search
- Referring sites to your competitors to see where they have affiliate deals
- Digital marketing spend estimates for competitors
- You get to see what creative your competitiors are using
- Mobile coverage could be better. It has improved but needs to continue.
- There are so many features, its easy to get lost in the tool.
- Clarity on the definitions on features -- maybe more tool tips with definitions.
April 28, 2023
Unleashing Competitive Advantage
At our organization, Similarweb PRO plays a crucial role in both consulting projects for clients and the optimization of our own websites, particularly in the realm of SEO. Our use case encompasses a wide range of applications, including competitor analysis, market trend identification, and keyword tracking.For our consulting projects, we utilize Similarweb PRO to gain insights into clients' competitors and their online presence. This helps us understand their marketing strategies, traffic sources, and the most popular sections of their websites. By identifying areas where competitors excel or underperform, we can craft tailored SEO strategies that address our clients' specific needs and capitalize on market opportunities.
- Competitor Analysis: Similarweb PRO offers comprehensive data on competitors' websites, allowing businesses to understand their rivals' online strategies. This includes information on traffic sources, visitor interests, popular website sections, and more. By analyzing this data, businesses can identify gaps in their own strategies and find opportunities to outperform their competitors.
- Keyword Research: Similarweb PRO's keyword analysis tools help businesses discover the most relevant and high-performing keywords in their niche. This enables them to optimize their website content and ad campaigns for better search engine rankings and visibility. The platform also allows users to track keyword performance over time, providing insights into emerging trends and changes in search behavior.
- Industry Benchmarking: Similarweb PRO enables businesses to compare their website performance against industry standards and competitors. This benchmarking feature helps identify areas where a website may be underperforming and highlights opportunities for improvement.
- Top Pages Data: In the past, Similarweb PRO provided extensive data on a website's top pages, allowing for a deeper understanding of competitors' content strategies. However, the platform has reduced the extent of this information in recent years, limiting the insights users can glean. Restoring more comprehensive top pages data would be a valuable addition to the platform.
- Data Accuracy: While Similarweb PRO generally provides accurate data, there have been instances where the reported numbers deviate from the actual figures, particularly for smaller or niche websites. Improving the platform's data accuracy, especially for less prominent sites, would enhance the overall reliability of the tool.
April 28, 2023
Best Tool on the Market for prospecting
I'm always wary of starting new softwares that promise us the world, but to say that I have been satisfied with Similarweb would be a monumental understatement. It has completely changed the way we prospect. I've used the other well known platforms in this space and I like them, but Similarweb blows them out of the water. It's so easy to navigate the platform, dissect the information, and find new leads/trends.
I love Similarweb. Big time fan boy.
I love Similarweb. Big time fan boy.
- Website usage analytics
- Accurate contact information
- industry trends for brands i'm cherry picking
- Always like more contact info
As a digital marketing analyst, I use Similarweb Pro to gain insights into competitors' online strategies and identify growth opportunities. The platform addresses key business challenges, such as understanding industry trends, optimizing marketing efforts, and staying ahead of competition.Our primary use case involves analyzing competitors' website performance, focusing on traffic, demographics, and user engagement.We also leverage keyword analysis to optimize our SEO and PPC campaigns, targeting the most effective keywords while minimizing costs.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
- Provides audience insights to helps us understand our target audience's demographics and interests
- Provides crucial insights into our competitors' digital strategies
- Allows us to gain insights into competitor's creatives and find trends or messaging gaps
- App analysis could be more robust
- Creatives search could incude social media content
- Social analytics based on content would be great to have
April 12, 2023
SimilarWeb PRO
We use SimilarWeb for identifying opportunities, and comparing client vs competitor sites in terms of market position and online performance. We find the data provided useful for conducting competitive analysis, audience analysis, and comparing overall website engagement over time, all of which would be very difficult to do without the info mined by SimilarWeb.
- Competitor website analysis
- Audience analysis
- Keyword gap analysis
- Marketing budget estimation
April 05, 2023
Best Marketing tool for Sales & Research!!!
I use SimilarWeb Pro daily for vetting all the inbound publisher signups into our network and building a prospects list for the sales team.
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
- Gives me good insight into website performance.
- Good insight into traffic sources, channels, and ad networks as well.
- Finding Competitors and similar sites to build a prospect list.
- Similarweb sidebar- The traffic % by channel is slightly different compared to the traffic by channel in website performance.
- Is it possible to have data for low-traffic sites as well?
- Is it possible to have the data of App installs by country
April 01, 2023
Huge Help for Market Research
Score 10 out of 10
Vetted Review
Verified User
In my role, I have to explore new business opportunities in areas we are not familiar with. The tools provided by SimilarWeb Pro have helped me learn about new markets very easily: ranking the key players, visualizing trends, and analyzing their audiences. With this information, I am able to accelerate my understanding of the ecosystem based on data.
- Provide traffic data of a particular website
- Identify similar websites
- Show what the audience of a website is like
- Data about mobile apps
- Company view: make it easier to group different domains that belong to the same company
- Data about websites with low traffic, which generally is not available
March 31, 2023
Happy Multi-Year SimilarWeb PRO User
We use SimilarWeb PRO for industry analysis for our clients, comparing them to their competitors. We find the web and app intelligence to be incredibly helpful to understand trends, compare strategies, optimize keywords, identify new affiliate relationships, and see who is trending in terms of gaining share. Additionally, we look at keyword and search trends overall to see what is hot in the industry and where views or priorities may be shifting.
- Ability to compare a suite of sites/apps easily
- Dashboards to streamline analysis we revisit frequently
- Intuitive UX allows for deep dives into data
- Our account manager is fantastic. We may ask specific questions, but she gets to the heart of what we're trying to do and provides guidance on more ways to mine the data
- This is an issue across providers, but having to look at iOS and Android app data separately is clunky. It would be great to be able to toggle between a group of apps instead of having to redefine which apps you're reviewing. Adding the iOS and Android data together would be even better, but I recognize some of the data is apples to oranges
- This is long-term, but connecting the data more seamlessly across web and app would be phenomenal
March 30, 2023
improving competitors analysis
One of the challenges we had was to understand and justify our efforts in social networks in relation to flow to our website. Although the task is easy for the proprietary flow, it was also necessary to understand the competitors and how to create a goal based on a benchmark. Similarweb gave us this possibility, through a history of these other players that we could trust. This helped with both our strategy and monitoring for our reports.
- monitoring of channels that generate flow to the competition's website
- understand the performance of keyword traffic in affiliates
- create dashboards to facilitate daily analysis of the competition.
- When we monitored the flow of our company's website in GA4 and similar, we still found some disparities.
- The list of affiliates for the industry that I find myself is still not 100% accurate, showing indications that are not very fit for my industry or that are not national even with thislocal filter.
- Improved comparison tables in acquisition channels for more than two competitors.
March 29, 2023
SimilarWeb Helps us Evaluate Competitors
Score 8 out of 10
Vetted Review
Verified User
We use SimilarWeb to benchmark our company against competitors. We look at unique visitors and total visitors over time to see how we are performing vs the market. in addition, we really like looking at user demographic data to see what part of the population is using our platform. The organic search info is also helpful
- UX design is amazing and it is easy to use
- The API integration is very helpful
- The charts provided are great for presentations
- They need to increase the number of competitors that you can compare at once
- they should let you save competitor lists so that you can easily pull up a dashboard
- they should introduce ad spend $ fugures
March 24, 2023
A BDR, that is 95% happy with the product
I use SimilarWeb PRO to gauge a prospects web traffic and get a snapshot of their competition to better prepare for cold outreach. Without SimilarWeb PRO it would be difficult for us to come to prospects with accurate numbers to give them an idea of what working with OpenWeb could do for them. I also use it to get new lists of prospects to reach out to
- Gives me a clear break down of monthly site traffic
- Shows me where site users are located
- Breaks down the competitive landscape very clearly so I understand what angle to take when reaching out to a prospect
- When exporting lists give an option to add a column for more countries than just the top country
March 24, 2023
SimilarWeb PRO 3.22 Review
I use SimilarWeb PRO to generate new lists of target accounts that fit our ICP to reach out to. Generally will use the information to uncover details about prospects' tech stacks to make sure I am armed with information to reach out with purpose. Will also use the competitors function to find competitors of prospects to target.
- Finding similar companies in the current space
- Identifying tech stacks
- Highlighting distribution of site visitors
- More accurate identification of tech stacks
- Better filtering options with more detailed options
- Runtime can be difficult at times
March 24, 2023
We Can't Live without SimilarWeb Insights!
SimilarWeb is at the forefront of every assessment Wiideman builds for a client, and sometimes for prospects. As an inbound marketing consultancy, our job is to find and address opportunities such as keyword ranking gaps in search engines, inbound link opportunities, as well as to measure share of voice in search results for an industry.
For our audits and research, we look at the following areas:
For our audits and research, we look at the following areas:
- Overall competitive landscape from paid and organic search
- Top-performing non-brand keywords
- Keyword gaps between client and competitors (my personal favorite tool)
- Seasonality trend in industry traffic
- Who the top competitors are in the industry
- Top-performing content competitors are using to attract inbound links
- Display network sources to inspire link-earning efforts
- Grasp the overall marketing mix of traffic from competitors and client
- Create a baseline of user engagement metrics such as bounce rates
- Create a sense of deficit in traffic potential from search engines
- Help create a baseline market share analysis for key stakeholders
- Identifies keyword gaps with 300 competitors
- Creates a baseline of industry market share in search
- Detects industry seasonality and trends
- I'd love to see a technical audit tool in the platform that crawls and analyzes SEO attributes.
I use SimilarWeb PRO mainly for organic traffic analysis of our competitors, keyword research and finding trending topics by doing reverse engineering on our major competitors. SimilarWeb PRO is an amazingly intelligent tool for preparing monthly traffic reports for your clients where you can add multiple competitors for detailed comparison. You can easily see where your traffic overlaps with your competitors, what are your low-hanging keyword opportunities that you can target in your content marketing strategy.
In my opinion, website analysis is the most powerful feature that SimilarWeb PRO offers. It lets you see very important details about your website, such as traffic by device distribution, geography, different traffic sources, organic research, top referring websites, social traffic and much more. For me, SimilarWeb PRO as a whole is an ALL-IN-ONE tool if you're serious about improving your overall online presence.
In my opinion, website analysis is the most powerful feature that SimilarWeb PRO offers. It lets you see very important details about your website, such as traffic by device distribution, geography, different traffic sources, organic research, top referring websites, social traffic and much more. For me, SimilarWeb PRO as a whole is an ALL-IN-ONE tool if you're serious about improving your overall online presence.
- SimilarWeb PRO offers detailed website analysis, where you can add your website along with multiple competitors to compare traffic at so many different levels. You have the option. You can add a maximum of 5 competitors and compare them on a single screen.
- Organic landing pages lets you see the top trending organic pages of your competitors over the period of last 28 days, last 3 months upto last 12 months. Its an extremely important features when you're just starting to develop your own content marketing strategy.
- With Keyword Generator, you can discover decent amount of long tail easy keywords just by adding a seed phrase. It helps us find some amazing uncovered content ideas.
- Organic competitors lets you see your closest organic competitors on Google. You can analyze and see why some of the organic competitors do well and rank for your desired keywords.
- Website segment analysis is too hard to understand. I couldn't find any tutorial on how we could use this feature to improve our website traffic.
- Organic search overview needs to be updated on time for each month. For example, on 1st March, 2023, you'd ideally like to see how your website performed in the last one month (Feb 2023). You cannot view that information right after the month ends.
March 24, 2023
SimilarWeb PRO for Affiliate Marketing
We work in the affiliate marketing industries, with several of the big brands globally such as Nike. However, we are constantly looking for new advertising so we can run our programmatic campaigns. In this search, we use SimilarWeb PRO to segment the advertisers from big to small based on the amount of monthly visits each site has. Also, it is helpful to know from which country the users are arriving, as well as the source where they are coming.
- You can make graphs with the data
- Website keyword analysis
- Organic and paid competitors
- Add on speed on loading
- Showing data to all sites, including the small ones
- Doing graph with as many sites as you need
March 24, 2023
Great tool form competitive traffic research
We mainly utilized the software for its PPC tools and competitive traffic data. Our primary goal was to learn more about referral traffic to competitors.
- Affiliate research
- Competitive traffic data
- Competitive ad and landing page research
- Based on the paid tier we were on, we were not able to hone in on U.S.-only data and had to siphon through non-relevant international data to find what we were looking for.
I have always been using SimilarWeb PRO mainly to extract insights around Market Shares, Industry Trends and Keyword Gap Analysis. I use custom dashboards, to monitor Industry search trend movements in order to make business/strategy decisions. The Keyword Gap Analysis tool helps us expand our reach, into key-search categories that assist our accounts to grow. We do use SimilarWeb PRO at a Global scale, monitoring multiple markets.
- Competitor Monitoring
- Industry Trends & Movements
- Keywords Gap Analysis
- Automated Reports
- More UX friendly graphs
- Improved PPC Capabilities (eg. Account Health check dashboard)